Green crack.
Yep, that’s not gonna fly. Now that we are all professionals now.
I was watching a short documentary titled: Stoned Moms: The Marijuana Industry’s Greatest Untapped Market. In short, the documentary focuses on the importance of mothers to the recreational marijuana industry. In other words, if you want this industry to go big, you need to sell the moms on legal pot.
During the documentary, Jessica Roake, a mother living in a Washington D.C suburbs, travelled to Colorado to take a look at the legal cannabis industry up close. During her visit, she was shown a strain of marijuana known as Green Crack. Without any hesitation she says, “Green Crack…that’s a real branding problem…you want to get rid of this stigma for moms.”
She’s right. But, it’s a branding problem for not just moms. It’s a problem for others who find that name a little too illicit. This may have been okay when the industry was underground, but now that it’s out in the open, some things will need to change.
We first learned of conscious naming and renaming practices last year when we visited with manager Adam Smith and chief grower Jason Smit of Avitas Agriculture, a Washington State marijuana producer. Even though they are aware of our newfound industry and the wrinkles that need to be ironed out, their naming practice comes from a place deeper within.
For example, the popular marijuana strain known as Durbin Poison, they simply call Durbin. They don’t want to use a word such as ‘poison‘ in the name because of the strong negative connotation. In addition, the strain of weed known as Girl Scout Cookies, they simply call GSC. Again, they don’t want the term ‘girl scout‘ to be part of the name.
What about marijuana strains such as Beastmode OG, produced by local producer Zion Gardens? There are no negative connotations associated with these names, just blue and green fanfare. And we love these names! Heck, let’s just go ahead and name a strain after every player on our beloved Seahawks!
Let’s play devil’s advocate. Even though Marshawn Lynch holds the rights to his nickname, he may see it as an honor to have a strain of weed named after him and not really care too much about it. But what if it was someone else? It could be another member of the Seahawks team, a musician, or even a celebrity. Maybe they wouldn’t see it as such an honor? If so, this could lead to problems such as litigation.
During our High Five interview with Ian Eisenberg, one of the owners of Uncle Ike’s Pot Shop, he mentioned that a lot of the ‘names are lost with his customers (probably 40-50 years old) and it will be interesting to see how the names evolve.’ We at HAS are interested as well and will continue to follow this.
What do you think of the names for marijuana strains? Are there names of strains you feel need to be changed? Let us know in the comments below.
